New development: University managers balancing between sense and sensibility

This article discusses the ways that trends of corporatization and commercialization have changed managerial roles in universities. The authors argue we gone too far with these plea for redesigned management roles. Performance measurement systems relying on student polls teaching journal metrics research support interventions. However, managers also need to acknowledge autonomy different capabilities their staff members order get best results. contributes debate about desirable universities light a meaningful academic knowledge production.